The Paper Bag, your brand image
92% of passers-by notice the messages they see in the street, and 80% of consumers find a brand printed on paper more appealing. Your bag doesn’t end at the counter: it starts there.
Its journey begins in the shop and continues in the street.
The Print
Your paper bag speaks for your business
The paper bag is a calling card. Its design, the feel of the paper, and the finishes speak volumes about the establishment and how it presents its products.
Choosing a bag that aligns with the business’s values reinforces the brand’s image and leaves a good impression.
Furthermore, it connects with consumers who are increasingly attentive to packaging materials and the impact of their consumption habits.
A paper bag aligned with the business reinforces its brand image.
Its journey begins in the shop
and continues in the street.
The Reach
An advertising medium that walks by itself
The paper bag’s journey begins in the shop and continues in the street. The person carrying the bag incorporates the brand into their own routes.
Its presence extends through streets, transport, and meeting places, where it can pique the curiosity of those who don’t yet know the establishment or remind those who have already shopped there of its name.
The paper bag fosters a positive impact in this initial contact, as it is consumers’ preferred choice in a growing trend.
And every time the customer reuses it, it opens new opportunities for that contact with the brand.
The paper bag you hand out today will continue to speak for your business wherever it goes.
What happens when it leaves the door
SOURCES: Ipsos survey for Spain and six other European countries · Media Analyzer Software & Research, 2007 · LINQ Market Research Spain, 2016.
of passers-by notice the messages printed on paper bags they see in the street.
of consumers consider a brand printed on paper to be more pleasant and attractive.
associates the paper bag with a business committed to the environment.
Creative Freedom
Paper allows for any idea
Its properties allow for very different proposals to come to life, and this freedom is accessible to businesses of all sizes: a campaign, a celebration, or a collection, always maintaining the brand’s personality.
Illustration
A design that surprises and is remembered.
Message
A phrase that evokes an emotion.
Minimalism
Elegance and identity in subtle details.
Campaign
A collection or a special date.
The Moment
A paper bag full of emotions
A bag can convey some of what we feel when we buy. The excitement of a gift, the eagerness to use something new, or the pleasure of finding what we were looking for.
In customer service, details matter. So does the way a purchase is presented and handed over. A suitable paper bag can accompany and intensify these moments, adding its bit to experience those moments.
And when the customer keeps it to carry their belongings, it preserves the memory of the shop that gave it to them.
The paper bag can reinforce the emotion of a moment.
Blog
Blog articles about the paper bag trade
About Us
Who manufactures these bags?
Behind every paper bag there is much more than just a product. There are forest owners, engineers, technicians, designers, and companies that have been innovating for decades to meet the needs of the retail sector.
We are manufacturers of bags, paper, handles, inks, and machinery, united to promote sustainable consumption and innovate in service of retail and consumers.
Long before Europe promoted the new regulatory framework, the paper bag was already moving in that direction. The future doesn’t start today: it has been built over many years.